This kind of information will help you in making business decisions and will ultimately affect your forecast. In order to have that kind of intelligence, you, as the CFO, need a pulse on what your customers are thinking. And you need it unfiltered, directly from the source – your customers themselves.
Social media data is the best public opinion data out there. But, it’s so unstructured and varied, that it’s hard to use or make sense of. We’ve fixed that and combine market intelligence from social media with retail point-of-sale data to get the best picture of the market out there.
We provide this intelligence to you as a series of easy to use dashboards just like we’ve done with our forecasting algorithms. You can add our market intelligence package and incorporate real-time market feedback into your forecasts and what-if scenario planning.